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Portrait Day Mini-Sessions By Eva Hart

In Blogging, Career, coaching, Entrepreneurs, Giving Back=Paying It Forward, Lifestyle, News on October 16, 2018 at 08:59

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On October 22nd my friend and client @evahartphotography will be hosting 8 women in a beautiful home in Miami to get their portraits done.
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In just 30 minutes they will be able to pose with 2 outfits and a variety of backgrounds and angles.
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This is ideal for people who need to update their personal profile picture and content for their website, blogs or social media. But also for any woman that wants to feel beautiful and have a great time.
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If you feel like you should be one of those women, go ahead and book your appointment. The space is limited.
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Book now: evahart.com/day

De Financista a Maquillista

In Beauty, Blogging, Career, Contributors, En Español, Entrepreneurs, Family, Finances, Lifestyle, News on April 16, 2018 at 11:00

Por Fharas Sandoval

Fharas

Ya sabía que perder el sueño por varios días seguidos era o una MUY buena señal o una MUY mala señal. ¡Mi cabeza no paraba! Conocía, como a las pecas de mis rostros (que son muchas), el binomio riesgo-rentabilidad. El primero me seducía (¡traviesa al fin!) y la rentabilidad… para alguien que creía haberlo perdido todo, poco importaba.

Para ese momento, dos amigas con las que tenía negocios menores, me sugirieron probar suerte con aquellas “habilidades” que ambas habían notado en mi, a lo que accedí sólo por mantenerme ocupada y no porque creyera que ese fuera a ser mi destino, imagínate tú… Fharas maquillando o, peor aún, depilando!

La formación que recibí fue básicamente ser organizada, disciplinada, fuerte y constante; que debía estudiar y hacerme de una profesión. Que debía casarme y formar un hogar; conseguir y mantener un trabajo digno que me ayudara a tener una vida “decente” y criar mis hijos. Todo en ese orden (ojalá pudieran ver mi cara de burla mientras escribo, todavía no me lo creo). La educación profesional (en la universidad) estuvo orientada hacia la calidad y el servicio al cliente. Rápidamente mis profesores de grado notaron en mí ciertas fortalezas, y tuvieron gracias a Dios, el detalle de señalarme que tenía esas cualidades y que si las trabajaba podía escalar profesionalmente. Lo que entendí y aproveché sin problemas (¿quién quiere ser promedio cuando puede ser sobresaliente?). Siendo brutalmente sincera, donde yo llegaba y no había oportunidades las fabricaba, y donde no podía fabricarlas no me quedaba. Así de agresiva fui en todos los empleos. Y claro está, esa actitud no era bien vista por mis colegas y en ocasiones abiertamente rechazada por mis superiores. Lo que a la verdad me valía !@#*. Tuve muchos roces y malos entendidos con mis compañeros de trabajo, de lo que aprendí que ser buena es bueno y ser “la mejor” es malo.

Me eduqué y me re-eduqué. Me abrí paso profesionalmente, siendo madre soltera, ambiciosa y comprometida en una sociedad que te crucifica por ser una de las tres, yo era las tres. No puedo negar que recibí muy buenas oportunidades; logré hacerme una alta ejecutiva en un grupo empresarial de renombre y pasé a ser “Doña Fharas” (@#%!). Mi vida giraba en torno a reuniones de staff, compromisos sociales de trabajo y modelos financieros del tamaño del universo que debía memorizar y mantener en positivo. Tampoco era extraño recibir una llamada a deshoras con la pregunta “¿cómo está el ROI?

De pronto una mañana abrí los ojos y estaba en casa. Con pareja, con hijos, con una mascota y SIN trabajo. ¡Una profesional como yo! Y mi único pensamiento, ante las escasas probabilidades de reinserción laboral en aquella situación (había perdido el trabajo y quedado embarazada casi al otro día), era que bajo ninguna circunstancia ese iba a ser el final. En varias ocasiones me ofrecieron trabajo, algunos los acepté, pero la vida insistía en devolverme al “calor del hogar”, que para mí era más bien una especie de hoguera infernal que me quemaba despiadadamente.

Aprendí a valorar el tiempo de la familia, aprendí a amar el tiempo para mí. Puse en práctica cosas que sabía muy bien hacer pero que odiaba, como cocinar y pertenecer a club de padres del colegio de mis hijos y hasta eso empecé a valorar. Y mientras esto pasaba, mi verdadero yo envuelto en un impetuoso aire de “emprendedora” secuestraba una habitación en mi apartamento y lo convertía en un conato  de estudio de depilación y maquillaje. Como buena financista recorté gastos y los invertí en “el proyecto”. Anoté todo en varias libretas de papel, abrí redes sociales, volví a la escuela esta vez para educarme en el área, contacté personas importantes de la industria y de buenas a primeras estaba otra vez abriéndome paso, fabricando oportunidades y dónde no podía fabricarlas usé la creatividad (que tampoco sabía que tenía), puse todo el empeño y amor en el nuevo reto y triunfé. Quiero que sepan que en este proceso el apoyo de mis familiares y amigos fue prácticamente NINGUNO (sacando a mi suegra y a mi amiga Pamela). Nadie de mis allegados venía por mis servicios, ¡si lo hacían querían que fuera gratis! A penas me recomendaban… Algo que me parecía insólito, pero igual no me detuvo. Demasiado ambiciosa para distraerme. El  enfoque es clave para un emprendedor. Hoy puedo decir que mi clientela y seguidores son 100% orgánicos, ¡gracias sólo a Fharas!

A poco más de tres años de haberme lanzado en la industria de la belleza y sin traumas, he logrado mantener 41 clientes fijos (de los cuáles el 30% son extranjeros), un promedio de 5.3 nuevos clientes por mes y una reputación de excelencia y calidad en los servicios provistos de un 86%. Créanme, ¡estos números son excelentes! Para haber empezado desde cero y sobrevivido al intento, esto me basta para NO detenerme y seguir (¡la ambición no tiene límites!) Y sé que en el juego de la vida la apuesta siempre es a mí.¿Apuestas?

Besos,

Fha

Sobre Fharas: …Financiera de profesión, maquilladora por vocación, emprendedora por necesidad…

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New Event in Miami: The Art of Being a Woman

In Beauty, Blogging, Career, coaching, Entrepreneurs, Family, Fashion=Moda, Finances, Giving Back=Paying It Forward, Great Articles Found Doing Research, Health, Lifestyle, News, Quotes, Relationships, Spirituality, travel, Uncategorized, wellness on February 19, 2018 at 15:42

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Please visit https://www.theartsyhive.com/workshops-events  and register now!
See you there!
Thanks for the support!

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New Date Added for 2018 Vision Board Workshop in Miami: Saturday January 13th, 2018

In Beauty, Blogging, Career, coaching, Entrepreneurs, Family, Fashion=Moda, Finances, Giving Back=Paying It Forward, Great Articles Found Doing Research, Health, Lifestyle, News, Quotes, Relationships, Spirituality, travel, Uncategorized, wellness on January 9, 2018 at 18:51

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After selling out our first workshop we are back this Saturday January 13th!

If you would like to be part of this new Vision Board Workshop, please visit https://www.theartsyhive.com/workshops-events  and register now!
See you there!
Thanks for the support!

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Register Now: 2018 Vision Board Workshop!

In Beauty, Blogging, Career, coaching, Entrepreneurs, Family, Fashion=Moda, Finances, Giving Back=Paying It Forward, Great Articles Found Doing Research, Health, Lifestyle, News, Quotes, Relationships, Spirituality, travel, Uncategorized, wellness on December 7, 2017 at 14:34

Welcome to my first workshop as a coach!
Thanks in advance for joining us and for sharing!
Sign up here:
https://www.theartsyhive.com/workshops-events
Happy Holidays!
See you there! 

Gratitude

In Blogging, Career, coaching, Family, Finances, Giving Back=Paying It Forward, Great Articles Found Doing Research, Health, Lifestyle, News, Quotes, Relationships, Spirituality, travel, wellness on November 23, 2017 at 10:18

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How Have You Been?

In Blogging, Career, coaching, Contributors, Giving Back=Paying It Forward, Health, Lifestyle, News, Videos on September 28, 2017 at 08:50

Aloha!

How Have You Been?

How has 2017 treated you?

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What are your plans for the remainder of it?

How are you preparing to finish it with a bang / in a high note?

I hope you are well, that this post finds you in good health and spirit and that you are safe wherever you are considering everything that has happened around the world lately. Please consider volunteering and/or donating to the causes closest to your heart.

It’s been a while since my last post. I barely shared a few articles on our Facebook page. I have missed you, writing for you, connecting with you. 

Last year was life-changing: After four years living in Nicaragua, I moved back to the United States, to my beloved Miami (It’s been over a year already, and I still owe Lia Seirotti a post about that-coming soon, promised!).

The move happened fast. We became homeowners. I thank my husband for doing most of the research and paperwork. I limited myself to following the great tips in this article by my talented friend Zania and contacting another great friend Oscar Terán as a realtor. The rest was signing a mountain of documents and we are still choosing furniture!

Once again, I was ready to conquer Miami. To recover my space, my work, my friends, my life. Not that I had lost them, but I definitely needed to reconnect.

They were all priorities. Work took over though. I started getting hired for Public Relations and Entertainment Production projects, it felt like I had never left and it was a great reassuring feeling. Fun projects took me to some of my favorite destinations while pulling me away from blogging, writing and social media, as I always strive to respect the time of my clients and the privacy that they deserve.

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I also went back to school for my Professional Coaching Certification. I am still offering complimentary coaching calls, please don’t hesitate to contact me and take advantage of that.

While all this was happening, I was simultaneously “working” on my health. I had been dealing with a hormonal imbalance that not only affected me physically but also emotionally as it directly conflicted with the deepest desire of my heart. I turned 34 in the middle of unpromising fertility diagnosis and felt like there was nothing to celebrate. I was wrong. More on that soon. In the mean time, if you plan to have children, please ask your doctor if you can start taking folic acid daily. You and your future babies can thank me later.

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Family and work kept me busy and entertained with exciting and all-consuming endeavors, including touring with a rock band in South America and other trips to new places and revisiting old ones. I kept it all to myself, absorbed it, digested it and now I am ready to share it. Stay tuned for upcoming travel blog posts.

The election results also affected my blogging persona. I realized once again the power of media, considering that a product of it had become president, and I felt even more responsible for what I was creating and sharing. It paralyzed me for months. Still not over it, but I have decided to transform fear and empower myself through it instead. That’s another reason why I am back.

Four days after publishing our latest post, I received the miracle that I had been praying for. Long story perfect for a future post. Just know that “When Jesus says yes, nobody can say no”.

Earlier this year we also lost two of our beloved contributors: Alfonsina Ferreira and Godelena Segura. I deeply miss them, their smiles, their energy and their wisdom. I am grateful for their lives and souls and the valuable time that we spent together.  

Take this post as a relaunch of this blog. I am back and with so much to offer. I want to write posts that have a lot for you in them. I can’t promise frequency and regularity, just content that will make you content. In that order, I would love to hear your ideas. What would you like to read about? Please let me know as soon as you can.

Thanks in advance for sharing this post with your family, friends and colleagues!

Who misses you?

Laura

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TBT: Try This At Home

In Blogging, Health, Lifestyle, News on September 15, 2016 at 07:00

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The things we do for love.

You know me. You know I wouldn’t be genuinely excited about cooking. Unless it’s something that I can easily make at home and offer to my Sicilian husband who runs on pasta. Cheese has always been the exception though. I remember grating Parmigiano Reggiano® during my childhood in the Dominican Republic. It was one of the very few tasks that I enjoyed in the kitchen. And today, almost thirty years later, I enjoy it even more after learning Parmigiano Reggiano®‘s origins, facts and mouth-watering recipes.

The perfect recipe for a fun summer evening consisted of twenty-four fellow bloggers celebrating Italy’s King of Cheese: Parmigiano Reggiano® at the historic Biltmore Hotel in Coral Gables, FL. A serata of good food, fine flavors, camaraderie and team work led by the Biltmore’s award-winning Executive Chef David Hackett and organized by The Blogger Union.

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Our hosts Danielle Caponi Bolla, Executive Chef David Hackett, Chef Beppe, & Federico Bolla

Everything tastes better with cheese! Little did I know that beyond its delicious flavor, Parmigiano Reggiano® cheese was also so good to me. Now that I am in my thirties, I am very cautious of what I eat, and Parmigiano Reggiano® passes the most important tests:

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  • Always handmade with high quality lactose-free milk with no additives and natural fermenting agents
  • Easy digestibility
  • Great source of energy, protein, calcium, phosphorus, and vitamins.
  • It has one of the lowest cholesterol levels of any cheese.
  • Parmigiano Reggiano® is made today with the same ingredients as nine centuries ago, in the same places, with the same wise ritual gestures, in a traditional way and with the same passion and loyalty. How many products in the market can say that?

Too many cooks in the kitchen? Not a problem! We had the luxury of having Executive Chef David Hackett and Italian-born Chef Beppe Galazzi, teaching and guiding us on every step, from peeling and cutting techniques to making fresh gnocchi!

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Alejandro, Rick, Executive Chef David Hackett, Claud, and guess who is the one on the right?

With their help, we prepared and enjoyed six innovative dishes, from antipasti to dessert:

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Iberico Ham, Phyllo, Parmigiano Reggiano® Asparagus Fingers

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Parmigiano Reggiano® & Cilantro Gnocchi with Key Lime Butter Sauce

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Parmigiano Reggiano® Potato Flan served with Chorizo, Wild Mushroom and Tomato Ragu

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Parmigiano Reggiano® Crusted Sea Scallops with Cumin Corn Salsa

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Parmigiano Reggiano® Taco Shells with Cuban Picadillo

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Spicy Chocolate-Dipped assorted fruit with dusted Parmigiano Reggiano® and coconut dust

Thanks to The Blogger Union and South Florida Bloggers for inviting us to this event and to Danielle and Federico from Parmigiano Reggiano® and The Biltmore Culinary Academy for their hospitality!

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The very best thing about Parmigiano Reggiano®?

It gets better with aging, just like you!

Cheers!

Laura

P.S: Check out other great posts about that night on The Huffington Post, The Blogger UnionCoral Gables LoveThe Fashionable Esq.BlogHerGarlic&ZestMunch MiamiBlame It on Mei, and Knock on Food. For more information about Parmigiano Reggiano®, please visit:http://www.parmigianoreggiano.com/

Photos by: Ray Santana Photography

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WOD: Pilates ProWorks Miami

In Blogging, Career, Entrepreneurs, Health, Lifestyle, News, wellness on June 28, 2016 at 09:00

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Have you ever tried Pilates?

I am not the athletic type, nor the most disciplined fitness fan, but I have tried everything from The Boss Chick Dance Workout, Burlesque workshops, Jane Fonda-type aerobic classes and excruciating boot camps. I know what I enjoy and what works for me and my body. That’s why I got very excited when I received an invitation from The Blogger Union for a workout at PilatesProWorks Miami.

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The Blogger Union members at Pilates ProWorks Miami

Pilates ProWorks is a fitness concept centered on the fundamentals of classical Pilates with a modern, innovative twist. Pilates ProWorks currently has 15 locations around the United States and South America. Miami’s the twelfth location in the US and the first one on the East Coast, located in charming Coral Gables, FL. To pair with the excitement of attending my first workout as a blogger, I found metered parking right in front of the studio!

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Summer Christensen, PPW Miami Studio Owner

Our host and instructor was Summer Christensen, owner of Pilates ProWorksMiami. Summer, 37, first became part of the Pilates ProWorks family in 2010 when she helped open the first studio in San Francisco. “After teaching at the first Pilates ProWorks in San Francisco, I knew it was something I wanted to be a part of. Oscar, the Pilates ProWorks Founder and my business partner, built a company that truly values, and creates growth opportunities, for its people. I have the benefit of his years of experience, a solid business model and the wonderful Opening Training Team that he put together. Now I have my own studio and Oscar as a mentor and friend. Being a business owner has been a dream of mine for years. This endeavor has been six years in the making and is a true labor of love, hard work and perseverance.” said Summer, during a candid interview for our blog.

After taking us around the modern and welcoming facilities, it was time for these Princesses of the Blogosphere to hop on our carriages! Yes, forget those Pilates Reformer machines that looked like torture devices, PilatesProWorks uses a very comfortable custom machinery called FitFormer™ for a challenging 55-minute workout “ride” that develops strength and flexibility to the sound of an energizing playlist! It definitely got my heart racing and took my breath away! 

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Summer aims to inspire clients to discover their inner strength by pushing themselves physically. And she practices what she preaches: Pilates ProWorks Miami and her baby boy are only five months apart.

How does she handle being a mom, and entrepreneur, teaching two consecutive classes some days, and everything else in her life? 

Summer: “Everyone said we were crazy to open Pilates ProWorks Miami, have a baby and move cross country when I was 9 months pregnant. My two “babies” are five months apart but I wouldn’t change a thing. I am lucky enough to have a loving ‘village’ of family and friends who believe in me. I couldn’t do it without their help and support. Colin, my husband, works at night so he gets to spend most days with our son, Von. My mom recently retired and she is thrilled to be able to spend so much time with her grandson. Most of my girlfriends’ had children before me so they are a fountain of information, advice and empathy. I am excited to be on this adventure and look forward to seeing my babies grow and thrive.” 

One last tip for thirty-somethings?

Summer: “One of the most important things I can do to keep myself sane, is to exercise. Carving that time out of my day, to take care of me, is vital. It gives me a chance to reset my brain, reconnect with my body and consciously breathe. It makes me a better owner, instructor, wife and mom. I come back stronger, more flexible and patient and better able to handle whatever life throws at me.”

Thank you, Summer!

Your Hard Core fan,

Laura

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25 Merrick Way
Coral Gables, FL 33134
P:(305) 631-2534
E: miami@pilatesproworks.com
Pilates ProWorks Miami wants to help you stay committed to working out through the summer season with their Save Up & Slim Down Membership Event through June 30th! The first month is $65 plus you get to choose a bonus gift from pairs of ToeSox, hand wraps, water bottles, t-shirt, tank tops or 2 months of Nutrition Pro. It can only be purchased in studio or over the phone. Hurry up!
 

About Summer:

A third generation Miami native, Summer is thrilled to bring Pilates ProWorks to her hometown. As a former dancer, Summer has been in the fitness industry for six years. She has been teaching Ashtanga Vinyasa Yoga since 2009 and Pilates since 2010. Pilates ProWorks combines her passion for a healthy and active lifestyle with a fulfilling career.

 

Photo credits:

Summer Christensen’s: Tommy Hernandez 

Bloggers’: Paola Méndez

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Beauty Expert Guest: Autumn Whitefield-Madrano

In Beauty, Blogging, Contributors, Lifestyle, News, wellness on June 24, 2016 at 08:20

As told to Laura Sgroi 

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Autumn Whitefield-Madrano

My name is Autumn Whitefield-Madrano and I am a beauty blogger. I try to make it clear from the start that I am not a beauty blogger who writes about makeup tips—I am a beauty blogger who looks at why we are invested in beauty as women and the role that it plays in our lives. I started The-Beheld.com when I was 34, therefore I had some sense of what I wanted out of life in terms of who I was, and that enabled me to start this blog in the first place.

When I was a kid, my mother didn’t wear makeup at all—maybe mascara but nothing else. But whenever I would visit my grandmother I would sit at her makeup table and I would play for hours. I just loved trying on the different lipsticks and the different eye shadows, it was just this world of fantasy that I loved engaging in but I didn’t know how to do it because I didn’t learn firsthand from my mom. So when I started working in women’s magazines in my early twenties, even though I wasn’t in the beauty department, my heart was there—I always loved the beauty pages, and loved talking to beauty editors. Beauty is literally the face that we present to the world. I am more surprised when people are not interested in beauty. You are interested in beauty in some way even if you don’t ever wear makeup. It’s what you are showing the world, and that says so much about who we are. That is how I got attracted to the subject of beauty, and I’ve engaged with it as long as I can remember.

Most women become more comfortable with who they are as they get older and that shows in the way that they present themselves. The way they do their makeup or the way they don’t do makeup, the way that they style their hair or the clothes that they choose. When I was younger I was a lot more experimental. I wouldn’t even leave the house wearing wild eye shadow or other things, I was playing around. But there wasn’t the sense of joy about it, it was almost a searching of identity: Who am I? Am I someone who wears bright red lipstick? Am I someone who has short hair? Do I have long hair? Do I have highlights? I was trying to put my identity on who I was physically and we all do that. What happens as we get older is that we understand the variety of identities that any of us have, so instead of searching for “Oh! That’s our one identity!” you understand that sometimes you want to wear your natural curls flowing and other times you are going to want to have your hair sleek, and I am the same way. I go through phases when I want to wear my hair long, and luxurious and puffed out—and other times, like during the summer, I just twist it up with a pencil and that’s it. I understand that there are different faces that I am showing to the world. I’m not looking for my identity, I am presenting various sides of myself.

My approach became a little narrower in a certain sense now that I know what works for me, and that is something I didn’t know fifteen years ago. I didn’t understand what my features were, I didn’t understand what my strong points were, what you should be emphasizing and that is something that you just learn with time. Some ladies have a knack for it when they’re younger but I was certainly not one of those. I also have become more comfortable with what I do have to offer and learned to trust those things that are worth showing off and that was something I had to learn with time. I never thought like that when I was a teenager, I knew that I had nice big hazel eyes but I was afraid to show them off because I thought it might be seen like, “Oh, she thinks she’s all that” if I tried to emphasize them with eyeliner. As I get older I tell myself: Everyone has these things about themselves that they know are beautiful and they should show them. That is something I became more comfortable with as I got older.

I also spent so much time when I was a teenager thinking I had bad skin because of some pimples, I thought bad skin, bad skin…Yes, I had some pimples but I had elastic, smooth skin, except for those occasional pimples, and I wished I had been able to recognize that for myself as good skin instead of always saying “bad skin,” because it was just teenage girl skin—it was in general pretty nice.

Something that helped me in my early thirties was looking at some old pictures of myself and I saw how nice I looked. I was never one of those stunningly beautiful women, but I looked at pictures of myself in college and I saw that I just had this glow, I saw that my hair was shining and bouncy and healthy and I saw this vibrancy that I had. I also saw that I didn’t know how to dress myself and other things that were “wrong”, but I saw all these gifts that I had that I didn’t let myself believe when I was younger and it dawned on me: That means there are still things within myself that I don’t know, there’s still something lovely, there’s always going to be something lovely there even if I don’t recognize it; I have to trust that is there. I try to remember that when I have a day I don’t feel so great. I try to think that whatever I saw yesterday that I liked is still there, and in ten years I’m going to look back at a picture of myself now and wonder why I didn’t see some quality.

One of the biggest things that helped me make peace and make friends with my image was understanding that when I looked in the mirror, I wasn’t seeing what I looked like—I was seeing what I felt like. Once I understood that, I didn’t take the mirror as the final truth about how I looked. I still sometimes wake up and my skin is puffy or my hair just isn’t working, but as long as we are taking care of ourselves and getting enough rest, we look the same most of the time. The biggest problem I see with women in our age, who are a little more comfortable with ourselves than we might have been in our twenties, isn’t so much that they don’t like what they see or that they think they are hideous—it’s that their self-esteem fluctuates a lot. One day they might feel “Hello, I’m Miss Thing” and the next day they feel terrible. I would like to see more women be able to do instead is have trust in those days when you look at the mirror and you feel like you got it going on or you don’t even need to look at the mirror at all, you just have that feeling, have a certain faith that that is what you are showing the world. On those days that we see something we don’t like, more often than not, it’s about mood or something internal—it’s not about “Oh, my eyes looks smaller today than usual” because your eyes do not get smaller, I promise.

Some people think that if they are unhappy they need to mask it somehow and maybe put in a little more effort those days. I don’t think that is the best way that beauty can relate to happiness in our lives. First of all, there is no evidence that beautiful people are happier. There are also statistics about how the conventionally attractive ones earn more money—more so for men than for women, but that is another story. They might be seen as more competent or more likable but there is no evidence that they are happier. Science has shown that as we get older we do get happier, which is contrary to what some people think but when they look at their lives that is what they see. I’d like to see us applying the same thinking to beauty, recognizing that most people look how they feel on a day-to-day basis, and they do feel better at this age and possibly even more as they continue to age so they will also look better. I would like to see women trust their instincts more and draw on their real life experience instead of looking at what the media and advertising are telling you with all these messages about youth being something that we need to cling to. Our real lived experience shows the genuine connection between our own form of beauty and our own happiness as well.

Women learn to trust more what they have to offer just on a pure physical level—the more that they learn to highlight that, the better they feel. Maybe sometimes you do mask, because some days putting on lipstick transforms the way that you look at yourself and that can be an important tool towards shifting your mindset. I remember talking to an Iraqi war veteran not long ago, and she said that in the Army you learn how to apply camouflage makeup, and that after doing hers, making her face blend into the background, when she looked in the mirror she saw herself as a soldier. It changed the way that she view herself and she now applies that to the way she wears makeup in her daily life. When we put on our face, our “war paint”, it transforms the way that we see ourselves, and that could be something joyous there for women to draw on.

The concept of mature beauty in women around the world and from many different paths of life is interesting. For example, I haven’t interviewed women from France yet but from what I understand from just talking with French women and women from some other European countries is that the age range in which women in the media are considered beautiful is much larger. There is a scene in “Eat, Pray, Love”, Elizabeth Gilbert’s book, where she goes to Italy in her late thirties and she is surprised that men aren’t chasing her down the street like they did when she was 20. And another character says something like, “It’s not like France, where they dig the old babes.” You look at French movies and mature women play the leads and they are seen as beautiful and sensuous. That is happening more in America but we have a ways to go still. Other cultures have a stronger holistic view of beauty. Many Asian cultures revere the elderly—for them it is a given that you would take in your parents and/or your grandparents as they age, there is an understanding of the respect that accumulated years of life give you. We don’t understand that yet in our culture; we understand it intellectually but we don’t value aging that way; at least our generation doesn’t.

In the past twenty years there has been a change of our roles in our society, which is wonderful for women for the most part. Our grandmothers could only be housewives and mothers, maybe career women but they couldn’t have children, or they had to choose. Women from our generation have so many more options, which is wonderful, but that can also be overwhelming. In America, we are looking to beauty as “here’s a role that we can fill”—certainly it’s the role that women are told to fill. What I would like to see happen is, as America and the West in general become more comfortable with the variety of roles that women can play now, that we can opt-in and opt-out of, that beauty will become one of many roles we will begin to see in a more holistic sense. I’m not trying to say that Asian cultures are doing that already but there is more understanding that a 65-year-old woman has a lot to offer to the world and to the younger and maybe more active members of society, and I don’t think we get that fact yet. Once we get closer to that, it will help us understand a holistic concept of beauty.

We are the first generation that has had the opportunity to see women we considered starlets in our twenties, grow in to be who they are now. Julia Roberts, is still on magazine covers after her mid forties, Helen Hunt is in her fifties. Julianne Moore, who is a mature woman who is still seen beautiful, is 52, the same age that Rue McClanahan was when she was cast in the Golden Girls. When you think of that—McClanahan was a beautiful woman but she was seen as a senior citizen, she was an “old woman”, while Julianne Moore is a sex symbol! But there is a counterargument to be made: At what age can women stop trying to be seen as beautiful? That’s another discussion; as far as understanding that women over 25 are sexual creatures, that’s a positive move for us to be seeing, we’re lucky that we get to see that now in our lives.

There is no secret or magic bullet. If you eat healthfully, exercise, get enough sleep, drink a lot water, don’t smoke and don’t drink much alcohol, that will show up in the way that you look. You can dye your hair if it starts to go gray but there is no way to fake that natural glow that comes from taking care of yourself, and I certainly did not understand that in my twenties, not at all. I thought advice telling us to take care of ourselves was a trick to get us to do the healthy things—I felt fine no matter what I did in my twenties. Now, the difference is amazing—if I’m in a heavy work schedule and I can’t get to the gym for a few weeks, I can tell in my energy, I can tell in my face. It’s not that I look ugly is that I don’t have that natural glow that you get when you do everything you should be doing. Women in our age understand that a lot more.

There are certain things that you can do like using retinoid creams, which are the only thing that has been proved to work on fine lines and wrinkles. They’re a little expensive but they last for months and with that I’ve seen a difference in my skin. I can’t recommend them enough, they work wonderful. I wasn’t great at eating a lot of vegetables before—eating a salad takes a long time and I just don’t have the time to sit there and eat twelve ounces of greens, so almost every day I have a green smoothie and I get all my vegetables for the day. I get other vegetables throughout the day as well, but if I don’t have a chance, it falls under one smoothie. That’s my biggest trick: the green smoothie. As far as muscle loss, I’ve been going to the gym regularly for ten years, but I only started seriously strength training a few years ago and I feel amazing, I can tell the difference in my body. I don’t want to say I look younger because I don’t, but I look better than I did five years ago, even though I look five years older, so I can’t recommend strength training enough. I see a lot of women in the gym just spending all this time in the treadmill, running is good for you but only until certain point; if you want to keep your metabolism up you have to strength train and you will feel and see the difference in your body. It’s been a wonderful journey for me. I wish more women weren’t afraid to pick up heavy weights—you are not going to get big and bulky. I lift the heaviest weights I can and I got some muscle there but I’m not the Hulk or anything, so you are not going to get too big.

Understand what your features are. If you are insecure about that or you are not genuinely sure, there are makeup artists that can help you identify your best attributes, like “you have these amazing lips let’s play them up by doing this”. Most women in this age know what their gifts are, we all have times that we look in the mirror and we feel amazing. I see this more and more as we age, and I just want more women to be able to embrace what is striking, unusual, or just sexy about them. This sounds cliché but is true: Confidence is attractive, confidence is sexy, and there are no shortcuts to that. Those times that you just don’t feel it, meditation helps bringing up a sense of calm that accompanies confidence. I can’t say that it directly translates, that when I’m doing a good job at meditating every day, or as often as I can, I’m more beautiful—it doesn’t work like that. But we live incredibly stressful lives and stress does show up in our faces and our bodies, therefore doing whatever you can to find some center is very helpful. In my personal case, exercise, meditation, and recognizing my need for alone time are key. I am friendly but essentially I am very introverted and I know I need a lot of time to myself. I wish I recognized that when I was younger; I spent a lot of energy putting that outward. A lot of these things come naturally to women, as they get older.

No one is going to think that you are more beautiful than you at your best believe that you are, there is a truth to that. Of course everyone looks at us and sees something different and we have no way of controlling that, but as long as there is some part of you somewhere in there that believes that you have something special to offer, people will see and respond to that. You don’t always have to feel it, but learning how to access that can be a great gift.

I was at a baby shower a few years ago where I was one of the mother-to-be’s oldest friends, and she was the oldest of her friends. It was interesting to be there with a group of twenty-three year olds. We were talking about age and I mentioned my age—I was thirty-seven then— and these women turned around and said: “You’re thirty-seven? But you look so good!” And I was like: “Thank you!” But I don’t look any better or any younger than any of my friends who are in the same age group; we know that you have to take care of yourself. When you are young you have this notion of what being thirty-something or forty-something looks like and that’s an outdated idea. Those twenty-three-year-old will see in fifteen years, that being thirty-seven doesn’t mean that you are writing yourself off, it’s the beginning in a lot of ways.

I want those twenty-three -year-old women to be reading this. I want them to see what we have done with our lives and that there is so much to be looking forward to. That sentiment is out there and growing but you still hear women who think thirty is old…Oh Gosh, not thirty! When I was twenty-three, I couldn’t wait to be in my thirties, I was so excited to turn thirty, and whenever I hear women say the same, I smile and think: Right on!

About Autumn Whitefield-Madrano: 

face_value_cover

Author of Face Value: The Hidden Ways Beauty Shapes Women’s Lives (Simon & Schuster, 2016). Her writing has appeared in Marie Claire, Glamour, Salon, Jezebel, The Guardian, and more. She created The Beheld, a blog examining questions behind personal appearance. Her work on the ways beauty shapes women’s lives has been covered by The New York Times and the Today show. She lives in Astoria, Queens, and will tell you her beauty secrets if you tell her yours. 

Author’s Photo Credit: Siouxsie Suarez

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